BoatTEST • Case Study

Rebuilding and Redesigning BoatTEST.com: A Secure, Scalable Transformation for the Leader in Boat Reviews

Project screenshot

Results at a glance

↓35%
reduced average load time
Simplified
maintenance and editorial flows
Delivered
on time and on budget

Project Breakdown

The Challenge

BoatTEST came to port with a dated .Net custom site and the dregs of a Drupal 7 site from a previous partnership. This work-in-progress featured significant security concerns and a notable lack of development standards that left BoatTEST without a life vest.

The Solution

After consulting with the BoatTEST team, we collectively decided to change course and rebuild BoatTEST from the ground up, migrating and parsing volumes of unstructured content into a more flexible, digestible format. This complete redesign included our friends at Southleft to completely reimagine the BoatTEST digital experience.

The Results

The resulting UX, accessibility, and performance overhaul revitalized the BoatTEST property, creating a highly-secure site with minimal long-term maintenance needs. The core of this renovation featured a custom reporting engine and structured data system that empowers BoatTEST decision-makers to easily find and manage new data while monitoring the usage of their site. We specifically built the new BoatTEST.com to integrate with third-party lead management and newsletter solutions for improved customer outreach.

“Their project management was out of this world, and there was very little scope creep, thanks to their intervention.”

Project Resources

The Tools

  • Drupal
  • PHP
  • Ansible
  • Platform.sh

The Team

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