The mere mention of a “website migration” is enough to turn some people off. Even when everything goes smoothly, migrations are a lot of work. When you add in the fact that a lot of agencies and their clients have experienced less-than-seamless migrations, some hesitation is to be expected.
Your clients may be inclined to avoid a migration because the process is difficult — even though their existing site is slow, difficult to navigate, inaccessible, or otherwise underperforming. But this will only work against them in the long run.
A migration isn’t a necessary evil. It’s actually a great opportunity to improve a website, including its performance and functionality. When executed properly, migrations can be the impetus for change that provides long-term benefits your clients might otherwise miss out on, such as:
- Improved accessibility
- Better SEO performance
- Enhanced website performance
- Easier editing experience for content publishers and editors
Our ebook covers what you can do to prepare your clients for a smooth and well-organized site migration. We can’t promise the process will be simple, but we can help you prepare and strategize to make it as easy as possible. And remember, the benefits a migration provides are well worth the time and effort you and your clients put in.
Read this guide to learn:
- Key questions you can't afford to skip in the discovery phase
- Common migration challenges — and how to sidestep them
- How to leverage a migration to capture added benefits