Bringing Practical In-Medium Design Philosophy to Webflow's No Code Conference

I will be a speaker at Webflow's very first conference focusing on no-code, low-code – or what I refer to as "in-medium" – design practices: No Code Conference.

Attend my talk or just come and join in on the future of web and digital design. I will be discussing how to evolve design team workflows; effectively solving some of the common pitfalls and frustrations we all face in our industry, such as: lossy deployments, gaps in user experiences left unsolved, poor communication between departments (especially between designers and developers), bewildered clientele, and more.

Who should come?

The talk will focus on designers' and developers' roles, but I will also be covering how in-medium design can support Strategy and Design Directors. Also, since this is a discussion on resourcing, this might interest operations and resourcing managers.

Why should anyone care about "in-medium"?

I will be covering everything from sales to quality assurance and how in-medium can truly transform deliverables and quality of relationships and products. To list a few, though:

  • Bringing the designer closer to the end product and sooner
    • Feel what your users will be feeling by designing in the medium itself, bringing interactions, limitations, and reusability into the design process.
  • Boosting your confidence through the true interaction with your designs
  • Removing guessing/blind experimentation from the design process
    • Stop making developers, clients, and user testers guess about interactions, functionality, and experiences. Imagination can get us so far.
    • Stop wireframing like there is no other option.
  • Scrap your artboards and the ideology of fixed breakpoints.
    • A plain language introduction to the concept of styles, DRY, and reusability.

A tease at the solution

Though I do not profess in-medium design is a silver bullet, with patience, flexibility, and trust we can change the habitual state design has lost itself in. I will cover this and wild thoughts on the future of digital product fabrication with several points and more, including:

  • Webflow: the best tool for no-/low-code designing that we have so far. This is what Dreamweaver wanted to be back in the late 90s/early 00s.
    • This makes bridging the gap between design and code possible by GUI-fying HTML, CSS, and JS.
  • A short introduction to basic HTML semantics and CSS logic, and techniques for accessing more knowledge of said subjects. Do not fret, I will be using metaphors and illustrations!
  • How to become more involved in the development process.
    • Follow your designs into development, support QA, talk to developers sooner and more often.
  • The 10hr Visual Sales Pitch
    • A very quick intro into a sales support technique that helps distill basic psychology, mini-discovery, and intuition into a focused, mini user experience prototype to support your sales teams when it comes to proposals.

Where and when?

If this has piqued your interest I highly suggest you join us at No Code Con 2019. Tickets and more information can be found at

Stay tuned

Keep an eye out here for the in-depth presentation/video to learn how you can make this a reality for your team and evolve your design workflow.