The theater district in New York City

TheaterMania

Strategic architecture, migration, and modern payment processing.

Visit Site
Photo by Denys Nevozhai

The Challenge

TheaterMania’s Gold Club was running on an aging platform which they had neither the expertise or desire to support. TheaterMania was interested in developing a more compelling experience for both current and potential subscribers, as well as their internal customer service representatives.

Challenge Graphic
01

Migrations

The Solution

Custom migration of existing users and transactional data from the legacy system to Drupal utilizing the Drupal Migrate module as our foundation.

02

Recurly Module

Seamless integration between Drupal and payment processor Recurly by improving and contributing to the Drupal Recurly module, which Chromatic now maintains.

03

CSR UI

Improved dashboard UI and enhanced features allow CSRs to more effectively complete tasks from a single destination.

04

Multi-club Flexibility

One platform – multiple clubs: our engagement of Gold Club continued through launch with the first of additional clubs, What's on Stage Theatre Club in London.

The Results

Chromatic’s partnership with TheaterMania to replatform their Gold Club platform yielded a more compelling user experience that is driving increased subscription conversions as well as a more robust set of tools for internal support staff members. Additionally, our work yielded a more maintainable codebase that helps to reduce regressions and therefore TheaterMania’s operating costs.

  • Increased Subscription Conversions
  • Greater Support for Internal Staff
  • Reduced Codebase Regressions
Hands typing on a keyboard

Watch the story of our collaboration with Outside Magazine.

spoiler: they really like us.