TheaterMania’s Gold Club was running on an aging platform which they had neither the expertise or desire to support. TheaterMania was interested in developing a more compelling experience for both current and potential subscribers, as well as their internal customer service representatives.
Custom migration of existing users and transactional data from the legacy system to Drupal utilizing the Drupal Migrate module as our foundation.
Improved dashboard UI and enhanced features allow CSRs to more effectively complete tasks from a single destination.
One platform – multiple clubs: our engagement of Gold Club continued through launch with the first of additional clubs, What's on Stage Theatre Club in London.
Chromatic’s partnership with TheaterMania to replatform their Gold Club platform yielded a more compelling user experience that is driving increased subscription conversions as well as a more robust set of tools for internal support staff members. Additionally, our work yielded a more maintainable codebase that helps to reduce regressions and therefore TheaterMania’s operating costs.
- Increased Subscription Conversions
- Greater Support for Internal Staff
- Reduced Codebase Regressions