Outside Online, the digital presence for the popular Outside magazine, was looking to provide a more unique user experience for their most popular section of the site, the Gear Channel.
Rebuilding the architecture of Outside’s Gear section allowed editors to easily reference existing content and rollout new revisions. In addition, a new responsive design was implemented by leveraging and minimally extending existing Sass/CSS components.
Following the launch of the new Gear Channel, page views rose 34% year over year, and “time on page” rose from 36 seconds to 1 minute 12 seconds!
Page view increase
Time on page increase
We also introduced workflow best practices within Outside’s internal team and solved some infrastructure challenges they were facing.
In the end, our work created a more streamlined editorial experience for Outside’s editors, more consistent code deployments for their developers and a more beautiful user experience for Outside’s audience.
- Automated deployments with Jenkins and GitHub Webhooks
- Automated code standard enforcement using PHP_CS and Travis CI.
- Automated database synchronizations from production to stage environments.
- Performance monitoring and audit capability using New Relic and MySQL slow query log.
— Todd Hodgson Site Director, Outside Magazine
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