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Increasing conversions through A/B Testing

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The Challenge

The team at Casper was looking to implement a data-driven approach to development by using A/B tests to determine which enhancements have a direct impact on conversions.

Challenge Graphic

The Solution

Chromatic supplemented the team at Casper with front end developers to get A/B tests in front of customers quickly.

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iPhone Casper

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The Results

The data derived from the A/B tests provided insights that have been used to craft user experiences that lead to conversions.


A/B Tests Launched

A/B tests were deployed across all facets of a customer's experience to determine what effects conversion and engagement rates.

  • Increased Conversion Lift

  • Increased Engagement

  • Improved Site Performance

Bonus Points

Investing in an A/B testing workflow promoted an efficient use of developer resources to build features that increase conversion and engagement rates.

Technical Details

  • Modified markup in Rails templates for A/B testing.
  • Converted legacy Coffeescript to modular ES6.
  • Included JSDocs with code to improve future maintenance.

Chromatic's work has been quality, and I'd be happy to recommend them to anyone looking to build out prototypes, contribute ideas, or just extra developer resources.

— Victor Yang
Front End Developer, Casper