mountain peak

Outside Magazine

How we increased readership and improved workflow.

Visit Site
Photo credit Rohit Tandon

The Challenge

Outside Online, the digital presence for the popular Outside magazine, was looking to provide a more unique user experience for their most popular section of the site, the Gear Channel.

Challenge Graphic

The Solution

Rebuilding the architecture of Outside’s Gear section allowed editors to easily reference existing content and rollout new revisions. In addition, a new responsive design was implemented by leveraging and minimally extending existing Sass/CSS components.

iPhone top bar
iPhone Outside Online site scroll iPhone Outside Online
iPhone bottom bar

The Results

Following the launch of the new Gear Channel, page views rose 34% year over year, and “time on page” rose from 36 seconds to 1 minute 12 seconds!


Page view increase


Time on page increase

Bonus Points

We also introduced workflow best practices within Outside’s internal team and solved some infrastructure challenges they were facing.

In the end, our work created a more streamlined editorial experience for Outside’s editors, more consistent code deployments for their developers and a more beautiful user experience for Outside’s audience.

Technical Details

  • Automated deployments with Jenkins and GitHub Webhooks
  • Automated code standard enforcement using PHP_CS and Travis CI.
  • Automated database synchronizations from production to stage environments.
  • Performance monitoring and audit capability using New Relic and MySQL slow query log.

I can't recommend Chromatic's work highly enough, to new and established Drupal sites alike.

— Todd Hodgson Site Director, Outside Magazine

Tell us about your next project.

Ready to learn more about partnering with Chromatic? Drop us a line here.

Contact Us